Other Specification:

• Proven experience (1+ years) in digital marketing, advertising, and campaign optimization, with a track record of successful results.
• Strong content creation and copywriting skills across various platforms, including socialmedia, email, blogs, and display ads.
• Excellent client-facing and communication skills, with a focus on building strong, longlasting relationships.
• Hands-on experience with landing page optimization, user funnels, and conversion rateoptimization (CRO) with Proficiency in A/B and multivariate testing with a resultsdriven mindset.
• Strong understanding of data analysis and marketing performance metrics, including experience with tools like Google Analytics, Facebook Ads Manager.
• Up-to-date with emerging digital marketing trends, platforms, and best practices, including AI tools for automation, voice search, and video marketing.
• Strong collaboration skills and ability to work with cross-functional teams.

Job Description:

• Collaborate with designers to craft compelling content that resonates with target audiences and achieve high engagement
• Enhance the social media presence for the brand and clients by supporting the development of engaging campaigns.
• Plan, manage, and optimise paid social media campaigns on META and Google to drive awareness, engagement and conversion for our clients
• Contribute to the implementation of performance marketing strategies, focusing on achieving measurable KPIs like CPA and ROAS.
• Stay updated on industry trends, competitor campaigns and platform updates applying relevant insights to keep our clients competitive
• Monitor and report on campaign performance using tools like Google Analytics and Meta Ads Manager, supporting data-driven decisions
• Participate in brainstorming sessions to develop innovative strategies that align with client goals and stay ahead of market trends.
• Work with the finance team on billing and budget tracking, ensuring smooth operational processes.
• Prepare regular reports on marketing efforts, summarizing insights and recommending improvements.

Source: Merojob

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