Key Responsibilities:

• Plan and manage digital/ non-digital marketing campaigns to promote Thulo.Com’s brand, sellers, and products.
• Drive lead generation strategies that bring in high-quality leads to boost conversions.
• Monitor and optimise campaigns across social media, email, search engines, and display advertising.
• Analyse key performance metrics to adjust strategies for maximum ROI and engagement.
• Identify and leverage industry trends and emerging technologies.
• Lead the team in brainstorming new marketing strategies and initiatives.
• Oversee and manage special projects like partnerships and promotional events.
• Ensure consistency in brand messaging across all digital channels.
• Work independently to achieve marketing goals.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.

Experience:

• Minimum of 5 years of experience in marketing or advertising.
• Proven success in managing digital marketing campaigns with a focus on lead generation, especially for IT based products.

Technical Knowledge:

• Proficiency with major social media platforms and website analytics tools (e.g., Google Analytics).

Personal Skills:

• Highly creative, with excellent analytical abilities to interpret data and improve performance.
• Strong wordsmith skills with excellent grammar.
• Ability to work independently and make data-driven decisions.
• Outstanding communication and interpersonal skills.
• Up-to-date with the latest digital marketing trends and technologies.

Source: Merojob

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