Content Creators produce entertaining or educational material and are responsible for the contribution of information to any media. They create both digital media and offline content that caters to the interests of a target audience. Roles and Responsibilities: • Research on industry-related topics • Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides • Good knowledge on Social media such as Facebook, Instagram, Tiktok and many more. • Utilize various digital publishing platforms to create structured drafts • Target content to specific audiences and focus on trending topics • Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn • Conduct keyword research and employ SEO best practices to optimize content • Analyse web traffic to measure the success of the content (e.g. conversion and bounce rates)

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