Job Description:

• Develop and execute comprehensive digital marketing strategies to drive website traffic, conversions, and revenue growth.
• Plan, launch, and optimize Google Ads and Facebook Ads campaigns, ensuring maximum ROI and adherence to budgetary constraints.
• Monitor campaign performance metrics and adjust strategies as needed to achieve business objectives.
• Conduct keyword research and analysis to identify opportunities for improving website visibility and search engine rankings.
• Implement on-page and off-page SEO techniques to enhance website traffic and user engagement.
• Monitor SEO performance using tools like Google Analytics and SEMrush, providing regular reports and recommendations for improvement.
• Create compelling and engaging content for various digital channels, including website, blog, social media, and email marketing campaigns.
• Develop high-quality blog posts, articles, and other written materials that resonate with our target audience and align with our brand voice.
• Oversee content creation by assigning tasks to team members and occasionally writing content as needed.
• Manage and optimize BusSewa.com's social media presence, with a primary focus on Facebook.
• Develop and execute social media campaigns to increase brand awareness, engagement, and follower growth.
• Monitor social media trends and audience preferences, incorporating insights into content strategy and messaging.
• Track app and website performance metrics, analyzing data to identify areas for improvement and optimization.
• Utilize analytics tools to measure the effectiveness of digital marketing campaigns and content initiatives, providing actionable insights for continuous improvement.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, SEO optimization, content creation, and social media management.
• Strong editorial skills with the ability to oversee content creation and maintain brand voice consistency.
• Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, etc.
• Creative thinking and ability to generate innovative ideas to engage target audience.
• Excellent communication and interpersonal skills.
• Prior experience in the travel or e-commerce industry is a plus.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.

Source: Merojob

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