Key Qualifications and Skills:

• Experience: 3-5 years of hands-on experience in digital advertising and campaign management across Google Ads, Meta Ads, and TikTok Ads. Experience in a small business or startup environment is preferred.
• Certifications: Google Ads Certification, Meta Blueprint Certification, or similar certifications aren’t essential, but considered.
• Technical Skills: Proficient in ad platforms such as Google Ads (Search, Display, Remarketing, YouTube), Meta (Facebook/Instagram) Ads Manager, TikTok Ads Manager, and Google Analytics.
• Tools & Software: Experience with Google Tag Manager, Google Analytics, Facebook Pixel, UTM tracking, and relevant ad management and reporting tools.
• Analytical Skills: Strong data analysis capabilities with the ability to interpret metrics and make data-driven decisions to optimize campaigns.
• Creative Mindset: Ability to collaborate with designers and copywriters to produce effective ads that generate engagement and conversions.
• Problem-Solving: Strong organizational, time management, and problem-solving skills to handle multiple campaigns simultaneously.
• Communication: Excellent verbal and written communication skills to collaborate with internal teams and present results to stakeholders.

Nice-to-Have Skills:

• Experience with landing page optimization based on findings from strategy/research, and results.
• Knowledge of other ad platforms such as LinkedIn Ads, Twitter Ads etc.
• Familiarity with CRM systems and sales funnels to align marketing and sales strategies.

Source: Merojob

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