Other Specification:

• Bachelor's degree in marketing, design, or a related field.
• Proven experience in digital marketing and UI/UX design.
• Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
• Strong understanding of marketing principles, SEO, and digital analytics.
• Experience with user research, persona creation, wireframing, and prototyping.
• Knowledge of HTML, PHP, CSS, and JavaScript is a plus.
• Excellent communication and collaboration skills.
• Strong attention to detail and ability to meet deadlines in a fast-paced environment.

Job Description:

1. Digital Marketing Strategy:

• Develop and implement comprehensive digital marketing strategies to increase brand visibility, drive traffic, and generate leads.
• Conduct market research and competitor analysis to identify target audiences, market trends, and opportunities.
• Collaborate with cross-functional teams to align digital marketing efforts with overall marketing objectives.

2. Content Creation and Optimization:

• Create compelling and engaging content for various digital platforms, including websites, social media, email campaigns, and online advertisements.
• Optimize content for search engine optimization (SEO) to improve organic visibility and website rankings.
• Track and analyze content performance using relevant analytics tools and make data-driven optimizations.

3. User Interface/User Experience (UI/UX) Design:

• Design intuitive and visually appealing user interfaces for websites, mobile apps, and other digital platforms, ensuring a seamless and enjoyable user experience.
• Conduct user research, gather user requirements, and create user personas to inform design decisions.
• Develop wireframes, prototypes, and interactive mockups to effectively communicate design concepts.

4. Website and Landing Page Design:

• Collaborate with the development team to design and optimize websites and landing pages for optimal user experience and conversion rates.
• Implement responsive design principles to ensure seamless user experiences across various devices and screen sizes.
• Conduct A/B testing and usability testing to iterate and improve website and landing page performance.

5. Graphic Design and Visual Assets:

• Create visually appealing graphics, illustrations, and other visual assets for digital marketing campaigns and materials.
• Ensure brand consistency across all digital touchpoints by following brand guidelines and design standards.
• Collaborate with the marketing team to design effective email templates, social media graphics, and other promotional materials.

Source: Merojob

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