Other Specification

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Bachelors in IT, Marketing or relevant field.

Job Description

• Plan, execute, measure and optimize all digital marketing campaigns across web, SEO/SEM, database marketing, email, social media, display advertising and other channels
• Design, build and maintain the company's social media presence across multiple platforms
• Analyze campaign performance data, measure against goals/KPIs, identify trends/insights to optimize marketing spend and performance
• Brainstorm and implement new, creative growth strategies leveraging digital marketing tactics
• Plan, execute and measure A/B tests, conversion tests and experiments
• Collaborate cross-functionally to create landing pages and optimize end-to-end customer experience across channels/touchpoints
• Identify critical conversion points, dropoff points and optimize user funnels
• Oversee and manage the entire digital marketing department, including budgeting, database, email and display campaigns
• Prepare comprehensive performance reports evaluating metrics like website traffic, leads, audience engagement
• Coordinate with agencies, vendors, advertising/media partners to enhance marketing results
• Evaluate emerging technologies and provide thought leadership on potential adoption
• Develop and manage social media platform strategy
• Oversee digital projects like contests, giveaways
• Utilize strong analytical abilities to drive data-driven marketing optimization.

Source: Merojob

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