Other Specification:

• Experience: Minimum of 3 years of experience in digital marketing, preferably in relevant sector.
• Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

Skills:

• Proficiency in Social Media Marketing and Lead Generation strategies tailored to student recruitment.
• Expertise in Marketing and Web Analytics using tools like Google Analytics, Google Ads, and Facebook Ads Manager.
• Strong Digital Marketing knowledge, including SEO, SEM, and email marketing.
• Proven experience in managing and growing social media presence to drive engagement and generate leads.
• Ability to design and execute targeted campaigns for student recruitment and engagement.
• Analytical mindset with a focus on measuring ROI and refining strategies based on data.
• Excellent communication and interpersonal skills to effectively connect with diverse audiences, including students and partners.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, or related field
• Certifications in Google Analytics, Google Ads, or other relevant digital marketing tools.
• Experience with content creation, copywriting, and visual design using platforms like Canva or Adobe Creative Suite.
• Familiarity with the education consultancy sector, including insights into student preferences and enrollment processes.
• Knowledge of CRM tools and lead management systems to track and nurture prospective students.
• Experience in influencer marketing or partnerships to enhance brand visibility.

Source: Merojob

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