Other Specification:

• Bachelor's degree in Marketing / MBA preferred.
• Excellent English spoken and written skills.
• Drive and influence an inter-disciplinary team of creative designers, analysts, designers, writers and more.
• Strong skills in analysis, critical thinking, problem-solving.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Results-oriented with the ability to flourish in ambiguity.
• A learner who is constantly keeping himself/herself up to date with digital marketing techniques.
• Team player, self-motivated, independent, proactive yet one who can speak up and critique against the masses.
• Manage multiple tasks and projects under tight deadlines while keeping a professional demeanor.

Job Description:

• Develop, implement, and manage marketing campaigns that promote our products and services to enhance our brand awareness.
• Improve and control campaign budgets.
• Drive website traffic and acquire leads.
• Recognize the newest trends and technologies affecting the industry.
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Manage SEO and Content Marketing to make our site appear on the first page of google on strategic and long tail keywords.
• Manage Email Marketing. Draft compelling emails send them through HubSpot, and continually optimize the process with Marketing Automation.
• Drive contact generation to increase lead flow. Take a contact through the marketing funnel and convert from contact to Marketing Qualified Lead to Sales Qualified Le.
• Drive market research to build compelling succinct and visual marketing personas and sales battle cards.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion test.         
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

Source: Merojob

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