Job Description:

• Develop and implement the company's digital marketing strategy across multiple channels, including email marketing, social media, SEO, PPC, display advertising, and content marketing.
• Develop and manage digital marketing campaigns, including defining target audiences, setting goals, developing content, and tracking performance.
• Manage the company's website, ensuring it is optimized for user experience and search engines, and make regular updates to keep content fresh.
• Create and manage digital marketing budgets, ensuring that campaigns are delivered within budget and on time.
• Measure and report on the performance of digital marketing campaigns, analyzing data and making recommendations for optimization.
• Work closely with the sales team to identify opportunities to improve lead generation and customer acquisition efforts.
• Keep up-to-date with the latest digital marketing trends and technologies and provide recommendations on how to leverage them to improve performance.
• Oversee and approve marketing material, from website banners to hard-copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.

Job Specification:

• Bachelor's degree in Marketing, Communications or a related field.
• 2 years of experience in digital marketing, with a proven track record of success.
• Experience in managing and optimizing campaigns across multiple digital marketing channels.
• Strong knowledge of digital marketing best practices, including SEO, PPC, social media, email marketing, and content marketing.
• Excellent analytical skills, with the ability to analyze data and draw insights to improve campaign performance.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Source: Kumarijob 

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