Key Responsibilities:

• Develop and execute digital marketing strategies to achieve company goals.
• Manage and optimize online marketing campaigns, including SEO, PPC, email marketing, social media, and content marketing.
• Create, curate, and manage engaging content across various digital platforms.
• Develop and maintain a content calendar to ensure timely publication of content.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage SEM campaigns on platforms such as Google Ads to drive traffic and conversions.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Develop and execute social media strategies to enhance brand presence and engagement.
• Manage social media accounts, including content creation, posting, and community management.
• Monitor social media trends, competitor activities, and user engagement to identify opportunities for growth.
• Segment email lists based on user behavior, preferences, and demographics.
• Provide insights and recommendations based on data analysis to improve future campaigns.
• Stay up-to-date with the latest trends and best practices in digital marketing.
• Experiment with new tools and techniques to improve digital marketing effectiveness.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (BBA/BBS/BBM).
• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of digital marketing concepts, tools, and techniques.
• Proficiency in SEO, SEM, email marketing, and social media platforms.
• Experience with web analytics tools (e.g., Google Analytics) and content management systems (CMS).
• Excellent written and verbal communication skills.
• Creative mindset with strong problem-solving abilities.
• Ability to work independently and as part of a team.
• Strong project management and organizational skills.

Preferred Skills:

• Familiarity with graphic design software (e.g., Adobe Creative Suite).
• Certification in Google Ads, Google Analytics, or related fields.

Work Environment:

• This position typically works in an office environment.
• May require occasional travel for conferences, training, or client meetings.

What We Offer: A good salary package and a good working environment.

Interested candidates can share the resume via given email address.

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