Key Responsibilities:

• Growth Strategy: Develop and execute marketing campaigns to drive customer acquisition, retention, and revenue growth.
• Identify and test new growth opportunities, channels, and tactics.
• Collaborate with cross-functional teams to align growth initiatives with overall business goals.

Performance Marketing:

• Plan, manage, and optimize paid acquisition campaigns across various channels, including Google Ads, Facebook Ads, Instagram, and other digital platforms.
• Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
• Allocate and manage marketing budgets effectively to maximize ROI.

Data Analysis and Reporting:

• Utilize data-driven insights to identify growth opportunities and optimize marketing efforts.
• Develop and maintain dashboards to track key performance indicators (KPIs) and report on the effectiveness of growth initiatives.
• Conduct A/B tests and other experiments to continuously improve campaign performance.

Customer Lifecycle Management:

• Develop and implement strategies to enhance customer retention and lifetime value.
• Work closely with the product and customer success teams to understand customer behavior and identify opportunities for growth.
• Design and execute email marketing campaigns, loyalty programs, and other retention initiatives.

Content and SEO:

• Collaborate with the content and SEO teams to create high-quality, engaging content that drives organic growth.
• Optimize website and landing pages for conversion and search engine performance.
• Stay updated on the latest SEO and content marketing trends and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in campaign management, social media management, content management or similar role in an eCommerce or digital marketing environment.
• Knowledge of digital marketing platforms and tools, including Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation tools.
• Excellent analytical skills and experience with data analysis and reporting.
• Ability to think strategically and execute tactically.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent communication and collaboration skills.
• Creative mindset with the ability to generate innovative growth ideas.

Preferred Skills:

• Experience with SEO and content marketing.
• Familiarity with eCommerce platforms
• Understanding of customer lifecycle management and retention strategies.

Competencies Required:

• Technical
• Analytical
• Data-centric marketing
• Leadership and team management
• Creative thinking
• Strong communication.

Interested candidates can apply via given email address.

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