Job Description:

• Develop and implement strategic marketing plans and forecasts to achieve corporate objectives for products and services.
• Develop and manage marketing budgets, and oversee the development and management of internal operating budgets.
• Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.
• Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars, and events.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
• Lead, mentor, and manage the marketing team while fostering a culture of high performance, collaboration, and continuous learning.

Job Specification:

• Bachelor’s degree/Master's degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
• Proven experience as a Marketing Manager or similar role, with at least 5 years in a leadership position.
• Demonstrable experience in developing and implementing successful marketing strategies.
• Strong leadership skills with the ability to inspire and motivate a team.
• Excellent analytical, communication, and presentation skills.
• In-depth knowledge of marketing principles, branding, and product development.
• Proficiency in digital marketing techniques and tools.
• Ability to work effectively under pressure and meet deadlines.
• Strategic thinker with the ability to make difficult decisions.

Attributes:

• Innovative and creative thinking.
• Results-driven with a strong sense of accountability.
• Ability to multitask and prioritize effectively.
• Strong problem-solving skills and attention to detail.
• Team player with a collaborative mindset.

Source: Kumarijob

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