Educational Background:

• Bachelor’s Degree: Typically in Marketing, Business Administration, Communications, or a related field.

Experience:

• Professional Experience: Several years of experience in marketing or a related field. This often includes experience in roles such as Marketing Coordinator, Marketing Specialist, or similar.
• Project Management: Experience managing marketing projects and campaigns from inception to completion.

Skills and Competencies:

• Strategic Thinking: Ability to develop and implement effective marketing strategies.
• Market Research: Proficiency in conducting and analyzing market research to inform decisions.
• Digital Marketing: Knowledge of digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing.
• Data Analysis: Ability to analyze and interpret marketing data and metrics to assess performance and ROI.
• Budget Management: Experience in managing and allocating marketing budgets.
• Communication Skills: Strong verbal and written communication skills to effectively convey ideas and collaborate with team members and stakeholders.
• Creativity: Ability to develop innovative marketing concepts and campaigns.
• Project Management: Skills in managing multiple projects simultaneously, including planning, execution, and evaluation.
• Technical Proficiency: Familiarity with marketing tools and software, such as CRM systems, Google Analytics, marketing automation platforms, and content management systems.

Personal Attributes:

• Leadership: Ability to lead and motivate a marketing team, including managing staff and external vendors.
• Adaptability: Flexibility to adapt to changing market conditions and emerging trends.
• Problem-Solving: Strong problem-solving skills to address challenges and find effective solutions.
• Attention to Detail: High level of accuracy and attention to detail in all aspects of work.

Additional Requirements:

• Industry Knowledge: Understanding of the fashion and jewelry industry in which the company operates
• Networking Skills: Ability to build and maintain relationships with industry influencers, partners, and other stakeholders.

Source: Merojob

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