Location: Kathmandu

Job Description:

• Develop and implement strategies to generate quality leads through various channels
  (online and offline) such as digital marketing campaigns, events, and partnerships
• Plan and manage the annual marketing budget, ensuring cost-effective use of resources while maximizing ROI on campaigns and other activities
• Lead the planning, execution, and post-analysis of new vehicle launches, special marketing campaigns, and promotional events aimed at increasing brand visibility and sales.
• Oversee ATL marketing efforts and billboard advertising to build widespread brand awareness
• Coordinate BTL marketing efforts like direct mail, email marketing, roadshows, and dealer-based promotions to engage more directly with the target audience
• Oversee online marketing channels such as SEO, social media marketing, and Google Adwords to drive traffic and leads through the company’s digital platforms
• Work closely with the sales team and dealer networks to align marketing strategies with sales goals and improve dealer marketing materials
• Ensure consistent brand messaging across all marketing materials, communications, and campaigns, reinforcing the company’s image in the marketplace
• Create detailed reports on the performance of marketing campaigns, lead conversion rates and ROI metrics. USE data analysis to refine and optimize future campaigns.

Qualification:

• Master’s degree in Marketing or a related field
• At least 7 years of relevant work experience in Automobile
• Strong understanding of accounting principles
• Excellent attention to detail and accuracy
• Must have two wheeler with valid license.

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