Responsibilities:

• Strategic Planning: Developing and implementing comprehensive marketing strategies aligned with business objectives.
• Team Leadership: Overseeing and managing a team of marketing professionals, providing guidance, and fostering a collaborative work environment.
• Brand Management: Building and maintaining a strong brand identity, ensuring consistency across all marketing channels.
• Campaign Execution: Planning, executing, and monitoring marketing campaigns to achieve desired results.
• Market Research: Conduct market research to identify target audiences, analyze trends, and assess competitor activities.
• Budget Management: Developing and managing marketing budgets, ensuring efficient allocation of resources.
• Analytics and Reporting: Tracking and analyzing marketing performance metrics to measure ROI and identify areas for improvement.
• Collaboration: Working closely with other departments (e.g., sales, product development) to ensure effective marketing alignment.

Essential Qualifications:

• Experience: Minimum 4 years of experience in marketing roles, preferably in a similar industry.
• Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Skills:

• Proven ability to develop and execute effective marketing strategies.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Proficiency in marketing automation tools and analytics software.
• Creative thinking and problem-solving abilities.
• Strong understanding of digital marketing channels and tactics.
• Ability to work under pressure and meet deadlines.

Preferred Qualifications:

• Certification: Professional marketing certifications (e.g., Google Ads, HubSpot)
• Industry Knowledge: Deep understanding of the target industry and market trends.
• Experience: Experience working in a fast-paced, startup environment.

Source: Merojob

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