Other Specification:

• Bachelor’s Degree in Marketing, Business Administration, or a related field is preferred
• 2+ years of proven work experience.

Competencies and Soft Skills:

• Demonstrable experience leading and managing social media and digital marketing campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Excellent organizational and multitasking skills
• Outstanding communication and interpersonal abilities
• A team player with a customer-oriented approach
• Clear and confident Verbal communicator Able to influence others Ability and desire to develop new and exciting ideas
• Demonstrates the ability to forge and maintain relationships
• Proficient written communication skills
• Available to attend events and work flexibly, sometimes outside regular working hours.

Roles and Responsibilities

Marketing:

• Assist in preparing brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as long term
• Assist in maintaining day-to-day tasks and improving the marketing strategies of the company
• Preparing, planning, and project managing the publication of all publicity material and brand promotion for key product mix
• To use all necessary channels to ensure staff understands their roles in replicating and promoting the brand such that the organization lives the brand
• Provides leadership in designing and the production of all parts of marketing needs
• Develop and implement the company's social media strategy and maximize profile across all activities. Maintain social media presence
• Plan and execute all digital marketing, including SEO/SEM, marketing, database, email, social media, and display advertising campaigns
• Measuring and reporting on the performance of all digital marketing campaigns
• Promote the correct use of the company’s brand both internally and externally through digital channels
• Write, edit, and proofread marketing material for use in different channels.

Research and Development:

• Undertake market research and establish the best way to reach target groups
• Analyze the impact of marketing campaigns and prepare measurement reports
• Monitor market trends and research consumer markets, and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions.

Coordination:

• Maintain strong communication between marketing executives and internal and external stakeholders
• Liaise with stakeholders and vendors to promote the success of activities and enhance the company’s presence
• Collaborate with managers in preparing budgets and monitoring expenses
• Other tasks assigned by the line manager.

Source: Merojob

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