As an SEO specialist, you’ll need to: Work with the web development team to ensure SEO best practices are properly implemented on newly developed code on the website Perform ongoing keyword discovery, expansion, and optimization for keyword positioning on Search Engines Ensure On-Page SEO is carried out to maintain website optimization and Off-Page SEO for increment in website’s domain authority Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Optimize copy and landing pages for search engine marketing and develop & implement link building strategy Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords Track, report, and analyze website analytics and PPC initiatives and campaigns, and analyze competitor advertising links Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results Interested candidates are requested to send their cv via email.

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