Other Specification

• Very good understanding of ranking factors and search engine optimization practices
• Up-to-date with the latest trends and best practices in SEO and SEM
• Thorough understanding of keyword analysis and optimization process
• Experience in on-page and off-page SEO optimization
• Understanding of Google Analytics, Search Console, or similar tools
• Perform ongoing keyword discovery, expansion, and optimization
• Excellent written and verbal English communication skills
• Ability to work on his own and with a team. 
• Adherent to deadlines.
• Research and analyze competitor advertising links
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Experience with CRM, Email Marketing, Paid Advertising, and Social Media Marketing is a big plus.

Job Description

We are seeking a passionate Mid-Level SEO Specialist with a proven track record of improving website rankings and driving search traffic. The ideal candidate will be responsible for developing and implementing effective search engine optimization (SEO) strategies that align with our business goals. You will work closely with the marketing and content teams to ensure that all SEO efforts support broader digital marketing initiatives.

Duties and Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Monitor daily performance metrics to understand SEO strategy performance
• Develop and implement a building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Source: Merojob

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