Other Specification:

• Bachelor's degree in marketing, communications, design, or a related field
• Proven work experience as a Social Media Specialist or similar role, with a strong portfolio showcasing content creation and design skills
• Proficiency in using social media management and analytics tools e.g., Google Analytics
• Expertise in graphic design software (e.g., Adobe Photoshop, Illustrator, Canva) and knowledge of design principles
• Strong written and verbal communication skills, with an excellent grasp of grammar, punctuation, and tone
• Creative thinking and the ability to generate innovative ideas for content and campaigns
• Familiarity with social media advertising and paid promotion strategies
• Knowledge of SEO principles and best practices
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously
• A proactive and self-motivated attitude with a willingness to stay updated with industry trends and best practices.

Job Description:

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and customer acquisition
• Manage day-to-day activities on all social media platforms, including content creation, scheduling, monitoring, and responding to comments and inquiries
• Stay up-to-date with industry trends and best practices in social media marketing and leverage them to improve the company's social media presence
• Create high-quality and engaging visual and written content for social media platforms, including images, videos, infographics, and blog posts
• Conduct research to identify relevant industry news, articles, and user-generated content to share with the company's audience
• Collaborate with internal teams to gather information and insights to develop compelling content that aligns with brand guidelines
• Develop and maintain a consistent visual identity and branding across all social media channels.
• Create eye-catching designs, graphics, and layouts for social media posts, cover images, banners, advertisements, and other promotional materials
• Ensure all visual content adheres to brand guidelines and reflects the company's values and messaging.
• Track, analyze, and report on social media metrics, including follower growth, engagement rates, website traffic, and conversions
• Provide regular reports and insights to evaluate the effectiveness of social media campaigns and make data-driven recommendations for improvement
• Monitor industry trends and competitor activities to identify opportunities and optimize social media strategies
• Collaborate with cross-functional teams, including marketing, communications, and design, to align social media initiatives with overall marketing campaigns.

Source: Merojob

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