Job Description:

• Develop, implement, and manage social media strategies across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Create and schedule posts, stories, and ads to increase engagement and grow followers.
• Monitor and respond to comments, messages, and customer inquiries in a timely and professional manner.
• Track and report on key performance metrics (engagement rates, reach, follower growth, etc.) and adjust strategies as necessary to optimize performance.
• Stay up-to-date with current social media trends, tools, and algorithms to ensure a strong online presence.
• Produce high-quality, engaging content, including text, images, videos, and infographics for social media channels, blog posts, and websites.
• Collaborate with the design and video production teams to create visually appealing graphics and video content.
• Write clear and compelling captions, articles, and promotional materials that align with the brand’s voice and messaging.
• Maintain a content calendar and ensure timely posting across all platforms.
• Collaborate with the marketing team to develop and execute innovative social media campaigns that align with marketing goals and objectives.
• Support paid advertising efforts with the creation of compelling ad copy, visuals, and targeting strategies.
• Identify opportunities for partnerships and collaborations with influencers, industry leaders, and other brands to increase visibility.
• Analyze and report on content performance, making data-driven decisions to improve future posts and campaigns.
• Provide insights into customer preferences and trends through social media analytics and adjust strategies accordingly.

Job Specification:

• Proven experience as a Social Media Manager and Content Creator.
• Proficiency in social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Strong understanding of social media algorithms and best practices.
• Excellent writing and communication skills, with an ability to adapt to different tones and audiences.
• Experience with graphic design tools (Canva, Adobe Suite) and video editing tools is a plus.
• Knowledge of SEO and online marketing strategies is a plus.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

Source: Kumarijob

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