Required Skills and Qualifications:

• Proven Experience: Minimum of 2 years’ experience managing social media platforms, particularly Facebook and Instagram.
• Excellent Communication: Strong written and verbal communication skills, with the ability to convey the brand's voice and engage effectively with the audience.
• Creativity: Demonstrated ability to create compelling and innovative content that drives engagement and conversions.
• Analytical Skills: Proficiency in using social media analytics tools to interpret data and adjust strategies accordingly.
• Customer Service Orientation: Ability to handle customer inquiries professionally and courteously, turning interactions into positive experiences.
• Time Management: Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
• Technical Proficiency: Familiarity with social media management tools (e.g., Hootsuite, Buffer) and basic graphic design software (e.g., Canva, Adobe Creative Suite).
• Educational Background: Bachelor's degree in Marketing, Communications, or a related field is preferred.

Preferred Qualifications:

• Knowledge of SEO: Understanding of search engine optimization and how it integrates with social media content.
• Experience with Paid Advertising: Familiarity with social media advertising platforms and strategies.
• Crisis Management Skills: Ability to handle negative feedback or crises on social media calmly and effectively.

Key Responsibilities :

• Manage Online Interactions: Monitor and respond to messages and comments on Facebook, Instagram, and other relevant platforms, ensuring timely and professional communication.
• Customer Engagement: Identify and engage with potential customers, guiding them through the sales funnel and addressing their inquiries effectively.
• Content Creation: Develop, curate, and schedule engaging content that aligns with our brand voice and appeals to our target audience.
• Social Media Strategy: Design and implement social media strategies to achieve marketing targets, including increasing brand awareness and generating leads.
• Analytics and Reporting: Utilize social media analytics tools to track performance metrics, analyze trends, and prepare reports to inform future strategies.
• Collaborate with Teams: Work closely with the marketing and sales teams to coordinate campaigns and ensure cohesive messaging across all channels.
• Stay Updated: Keep abreast of the latest social media best practices, trends, and technologies to ensure our platforms remain innovative and effective.

Source : merojob

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