Job Description:

• Drive the strategy & growth of an business in close collaboration with the Growth marketing or Buyer Growth team
• Leverage weekly, monthly & quarterly reporting structures and use the data to set priorities for the business
• Gap analysis on existing performance metrics and structures and build a strategy to grow the buyer base
• Strong Data Analysis, reporting, excel and presentation skills with Analytical ability
• Growth, management, and optimization of digital channels for new customer acquisition & retention
• Testing of audiences, ad placements, solutions, and creatives, including structured A/B tests
• Familiar with accurate tracking, attribution, and measurement of digital channels
•  Managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc.
•  Establish, implement & measure the effectiveness of mobile app paid advertising initiatives to drive adoption, user growth and engagement
• Focus on the relevant business metrics, monitor their performance, spot weaknesses and deep-dive into fixing them.

Requirements:

• Bachelor’s or Master’s degree in Business disciplines, IT or Engineering, Marketing, Business Analytics, Statistics, or applied Economics
• Minimum 2 years of working experience in a related field, Prior Experience in Advanced Digital Marketing/ Online Marketing will be an added advantage
• Advanced Proficiency in Google Analytics or other Analysis Tools, Microsoft Excel & Proficient in SQL or aptitude to become proficient quickly with training
• Excellent knowledge and experience of program planning, reviews, monitoring and evaluation is essential
•  Ability to function and prioritize effectively when presented with tight deadlines
• Must possess excellent decision-making, strategic thinking, leadership, interpersonal, and ethical conduct skills
• Go-getter and can-do attitude.

Competencies:

•  Technical
• Analytical
•  Communication
• Initiative
• Team Player

Benefits:

• International working environment, and a unique opportunity to learn from the best in e-commerce and business growth.
•  A platform to learn from Alibaba’s world-leading ecosystem
•  Rigorous training and exposure in team management, leadership, business analytics, and operations.
• An opportunity to train the next generation of business leaders
• Competitive salary and incentive package
• Health & Medical insurance.

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